Originally posted Sunday, December 1, 2019 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog
Streetz 94.5 announced it has guaranteed two more years for its Morning Takeover show featuring Yung Joc, Mo Quick and Shawty Shawty. The show is set through at least the end of 2021.
When Streetz 94.5 lost popular syndicated morning show The Breakfast Club to new rival 96.7/The Beat three years ago, owner Steve Hegwood had to scramble and chose to create his own locally produced morning show.
He brought in charismatic rap star and "Love and Hip Hop Atlanta" regular Yung Joc, who had no radio experience and paired him with a relatively young up-and-coming talent Mo Quick. While Hegwood said it was rough going in the early months, he and producer Akini Jeffrey helped teach the pair the ropes. They also added comic Shawty Shawty to round out the cast.
“We are pleased with the success, growth and acceptance of the show in the Atlanta market – everywhere we go people are talking about the morning show! Clients and listeners all love Yung Joc,” Hegwood said.
Hegwood does not subscribe to Nielsen ratings so he couldn’t attach numbers to them.
I also no longer have regular access to demo breakdowns but did get some October 2019 18-34 numbers. In that demo, Streetz - despite a relatively modest signal - came in second place with a 7 share, ahead of Rickey Smiley on Hot 107.9 and the Morning Culture at V-103. Only Steve Harvey at Majic 107.5/97.5 had better numbers with an 8 share.
It was also thoroughly bashing the Breakfast Club over at 96.7.
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