Pearson – If ever there was a place to tout President Donald Trump's endorsement, it's this quiet town of 2,000 in south Georgia.

Pearson is the seat of Atkinson County, which gave Trump his biggest margin of victory in the 2016 primary, and the dozens who showed for a Brian Kemp rally had the president on their minds.

As he often does, though, the Republican contender for governor stuck to state-specific issues – and attacks on his Democratic opponent Stacey Abrams – during his Friday trip to Pearson and every other stop on his rural bus tour.

That's not to say he's running away from Trump. The president's support helped turbocharge his runoff victory over Lt. Gov. Casey Cagle in July, and Vice President Mike Pence is set for a three-stop tour with Kemp next week. His closing strategy centers on revving up turnout from Trump supporters.

On the trail, though, Kemp is far more likely to invoke the last two Republican governors – Nathan Deal and Sonny Perdue – than Trump. At stop after stop, Kemp assailed Abrams for trying to present herself as the heir to some of Deal's legacy.

That's a stark contrast from earlier in the campaign, when he directly tied himself to Trump and even unveiled a "Georgia First" mantra modeled after the president's slogan. In an interview, Kemp said there was no deeper strategic motivation behind the shift.

“I’m trying to stay on the Georgia message. People know both candidates. They do not know how extreme Stacey Abrams is. They don’t know about her agenda,” he said. “It’s clear I have the president’s support - it’s not strategic.”

Abrams has taken a similar approach. She's condemned Trump's selection of Brett Kavanaugh for the U.S. Supreme Court, but otherwise mostly steered clear of federal debates even as a string of potential 2020 candidates have campaigned with her.

Georgia Democrats are wary of turning the race into a referendum on Trump – and possibly further energizing Republicans – in a state he carried by five percentage points. Still, some of her backers see the race as a chance to reject Trump.

“Every time I see him, I get irritated by his ignorance. And that’s why I’m voting Abrams,” said Melissa Boylan, a 32-year-old entrepreneur who works in Dunwoody. “I’m paying attention more now than I did in the past. I can’t avoid it now.”

Even as Abrams' campaign tries to motivate "unlikely" left-leaning voters like Boylan who usually skip midterm elections, Kemp has stepped up his pursuit of Trump voters to try to offset her gains.

That description fits Phil Lyles, a Pearson resident who points out he lives behind a towering pro-Trump sign down the street.

“People realize his values are with Trump – he doesn’t need to say it,” said Lyles. “He’s a lot like Trump. And his focus is where Trump’s focus is: Jobs.”

Still unclear is whether Trump will make a personal intervention in Georgia. He's launched a campaign blitz to shore up Republicans in other tight races, and is mounting a political rescue mission in Florida to boost Ron DeSantis and other struggling candidates.

With polls showing Georgia Republicans in considerably better shape than their Florida counterparts, the president may bypass the state. But Kemp said he's got the welcome mat ready for Trump, whose approval ratings have ticked upward to around 50 percent in recent polls.

“We’re certainly hoping that’s the case,” Kemp said of a potential presidential visit. “We’d love to have him down.”

That’s a tantalizing prospect for Anthony Morris.

After Kemp’s stop in Pearson, the Willacoochee contractor eagerly displayed pictures of him standing beside Trump in Atlanta. Still, he quickly added, Republicans in his corner of Georgia don’t need much extra motivation.

“We’re still enthused,” Morris said. “Look, the race is definitely about state issues. But we also want to help Trump.”