Super Bowl visitors will receive an authentic “Welcome to Atlanta” with Jermaine Dupri in charge.
The Grammy-winning producer and member of the Songwriters Hall of Fame has been tapped by the Atlanta Super Bowl Host Committee as the music producer for Super Bowl Live, the week of free fan events preceding the Feb. 3 game at Mercedes-Benz Stadium.
Dupri will curate the musical acts and produce the evening concerts to be held at Centennial Olympic Park. Performers, which are expected to represent all genres of music, will be announced closer to the event.
Super Bowl Live presented by Verizon will be open to the public from Jan. 26 through Feb. 2 (with closures Jan. 29-30).
Dupri, an Atlanta icon who has worked with artists ranging from Mariah Carey to Aretha Franklin to Usher to Ludacris, celebrated the 25th anniversary of his So So Def record label last weekend during the opening event at the transformed State Farm Arena.
In an August interview with The Atlanta Journal-Constitution at his Southside Studios, Dupri couldn’t confirm if he would be involved in the entertainment leading up to the Super Bowl but joked, “I don’t know how I couldn’t be – I’m the only person in Atlanta with a song called ‘Welcome to Atlanta.’”
At last year’s Super Bowl in Minneapolis, hometown super-producers Jimmy Jam and Terry Lewis handled the week-of activities and booked a slate of concerts including Idina Menzel, The Revolution, Mint Condition and Bob Mould.
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