Shaq to launch a big & tall fashion line at JCPenney

NBA great turned analyst and entrepreneur Shaquille O'Neal adds one more line to his CV with a new fashion line and role as brand ambassador for JCPenney. He'll appear in ads and social media spots through Father's Day to promote the partnership, the company announced.

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"JCPenney is partnering with Shaq to develop an all-new Big & Tall brand, Shaquille O'Neal XLG," the retailer said . "Launching in select stores and online at jcpenney.com this fall, this exclusive brand will include men's apparel and furnishings. With modern fits combined with classic fabrics, Shaquille O'Neal XLG will feature a versatile collection for the Big & Tall customer that effortlessly transitions from day to night. Each garment will also be infused with performance features such as cooling fabrics and stretch components to ensure ultimate comfort."