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Fans react: Georgia Tech announces Adidas partnership

Georgia Tech and Russell Athletic, which has been an official supplier of gear to the athletic department since 1992, will not continue their partnership past the end of their current contract, which ends next June. (AJC photo by Hyosub Shin)
Georgia Tech and Russell Athletic, which has been an official supplier of gear to the athletic department since 1992, will not continue their partnership past the end of their current contract, which ends next June. (AJC photo by Hyosub Shin)
By Juliakate E Culpepper
Aug 22, 2017

Georgia Tech announced Tuesday that Adidas will be the Yellow Jackets’ official supplier of team uniforms, apparel, shoes and accessories through the 2024 season.

The only power-conference school under contract with Russell Athletic, Georgia Tech announced in June it would not renew its contract with its current athletics sponsor after the 2017-2018 academic year.

“Based on our shared values of innovation and excellence, adidas is the ideal partner for Georgia Tech Athletics. We’re thrilled to be a part of the adidas family,” Georgia Tech athletic director Todd Stansburt said in a statement. “We look forward to collaborating with adidas to provide our student-athletes and fans with the most cutting-edge athletic gear in the marketplace and to amplify the Georgia Tech Athletics brand in Atlanta and beyond.”

Adidas and Georgia Tech agreed to a six-year contract effective July 1, 2018.

adidas and Georgia Tech today announced they have entered into a multi-year partnership in which the three-stripe brand will serve as the exclusive supplier for Georgia Tech athletics uniforms, apparel, footwear and accessories for the Yellow Jackets' 17 varsity sports programs.

Here’s what fans and Georgia Tech athletes had to say about the move:

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Juliakate E Culpepper
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