Alabama's overtime victory over Georgia in the College Football Playoff championship game Jan. 8 at Mercedes-Benz Stadium drew 77,430 fans, a record for a college football game in Atlanta.

And that’s not the only record it set for Mercedes-Benz Stadium’s championship debut.

Organizers of the four-year-old College Football Playoff say previous attendance records were broken for several of the ancillary events: Playoff Fan Central, a three-day, 300,000-square foot interactive fan festival in the Georgia World Congress Center; Media Day, held in Philips Arena two days before the game; and the Extra Yard 5K race, held one day before the game.

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Jackson State marching band will perform this Saturday when the Tigers play Prairie View for the SWAC championship. (Hyosub Shin/AJC 2023)

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Former Fulton County election worker Ruby Freeman talks to her daughter, Wandrea ArShaye "Shaye" Moss, a former Georgia election worker, after she testified before the U.S. House Select Committee at its fourth hearing on its Jan. 6 investigation on Capitol Hill in Washington, D.C., on Tuesday, June 21, 2022. (Yuri Gripas/Abaca Press/TNS)

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