The City of Sandy Springs has a new logo.
The new multi-colored design was unveiled to the Sandy Springs City Council during their monthly meeting Monday. This the city’s second logo since its incorporation in 2005.
The city began working with Imbibe Brand Design this past summer on the logo redesign. The updated look was necessary to elevate the profile of Sandy Springs when it comes to business recruitment and economic development, and to unify its sub-brands like the City Springs downtown development project, Sharon Kraun, the city's spokeswoman.
“We looked at where we’ve been … we thought that (the logo) needed to evolve as the city has evolved,” she said.
The previous logo included a background image of a forest, along with a blue stream overlaid with the city's name. But that logo was difficult to reproduce because of the overlapping characters and because it couldn't be resized as a vertical image. The previous design also lacked consistency, Kraun said.
The new logo features three stripes – one aqua blue, one dark blue and one forest green – which loosely form the letter “S”. The city name and Georgia, in dark blue font, are below the design.
“We’re preserving the best of what brought people to Sandy Springs in the first place, while growing and looking towards what makes this place great 50 years from now,” said Mayor Rusty Paul.
Overall cost for the design was $99,333.
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