The “First 2,000 Days Campaign” recently launched by GEEARS: Georgia Early Education Alliance for Ready Students has added Atlanta First Lady Sarah-Elizabeth Reed as a champion of the program. The campaign works to ensure that all children receive quality early education and healthy development in their first five years. First Lady Reed also serves as a board member of GEEARS, a nonpartisan, nonprofit organization with a vision that by 2020 all students will enter kindergarten prepared to succeed and on a path to learn to read by third grade.

“The first 2,000 days – the first five years - of a child’s life are so important because that is when critical brain development takes place,” said Reed. “It is so important that parents, caregivers and community members expose children to high quality, early education programs, and good nutrition during this period. We also know that children need an environment where the family is strong, loving and nurturing. We hope that this early education campaign will support Atlanta’s children and their families.”

Reed is also an ambassador for the Mayor’s Summer Reading Club, which is another program convened by GEEARS and sponsored by PNC, the United Way of Greater Atlanta and KPMG Family for Literacy.

Information: www.geears.org.