A 54-year-old man was killed Friday morning in a head-on collision in Newton County, a sheriff’s official said.

The crash happened on Brown Bridge Road at Kinnett Road, Sgt. Cortney Morrison said in a statement.

About 7:30 a.m., a Jeep Cherokee crossed the center line and hit a Chevrolet Avalanche, according to Morrison. The Jeep driver, identified as Jeffrey Butler of Covington, died.

The adult and two children in the Chevrolet had injuries that weren’t life threatening and were taken to local hospitals.

The incident is under investigation.

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The victim was taken to the hospital in critical condition.