Kennesaw State University students now have their pump-up song for the upcoming school year.
And it comes with a music video peppered with plenty of marching band imagery.
Posted to YouTube on Monday, the "#HOOTYHOO | KSU Music Video" had amassed nearly 15,000 views by Thursday. It was uploaded by Partita Studios, which describes itself as an Atlanta video production company.
During the three minutes and 51 seconds of black-and-gold glorification, a trio of students take a tour around campus set to the beat and in the style of Lonely Island's "I'm On A Boat," an Internet-crushing song featuring T-Pain that came out in 2009.
That’s eight years — or two full undergraduate educations — ago.
Tammy DeMel, university spokeswoman, said the students asked the athletics department for permission before filming.
The name of the music video is in reference to the sounds the school's mascot, Sturgis the Owl, makes. Sturgis also makes an appearance.
The video includes flute riffs, plenty of campus references and those big hats the marching band wears.
There’s a nod to the recent merge with Marietta’s Southern Polytechnic State University: “Started solo, then we merged with Poly”.
But within the bounds of the genre are nods to promoting one’s wealth — “You know I got more swag than the campus book store” — and transportation — “I’m cruisin’ round through Cobb.”
And repping one’s turf: “This ain’t Atlanta Zoo; this is K-Town, ya hear?! Believe when we say that our owl is real!”
It is our opnion at The Atlanta Journal-Constitution that the cafeteria worker who appears on camera for a shining two seconds ties the whole piece together.
You can watch the music video here, but below are some choice visual moments.
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
Credit: Partita Studios
This isn’t the music video, but it’s another cool KSU video:
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