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Metro Atlanta

Officials like Gwinnett’s proposed new logo. The internet does not.

Gwinnett County’s iconic water towers were torn down in 2010. FILE PHOTO
Gwinnett County’s iconic water towers were torn down in 2010. FILE PHOTO
By
Sept 21, 2017

If nearly 200 comments on an Atlanta Journal-Constitution Facebook page are any indication, the online crowd really doesn't like the front-runner for Gwinnett County's new logo and slogan.

The colorful overlapping shapes of the logo revealed Tuesday look like a knockoff of the logo for Internet browser Google Chrome, they said. The cursive font used for the slogan — “vibrantly connected” — is hard to read, they said. Why can’t we just bring back the water towers, they said.

I hope it was free, they said.

MORE: Gwinnett police will get their body cameras in coming months

MORE: Gwinnett County has best school nurse in the state, group says

The logo, slogan and other re-branding efforts — which are not final, could be tweaked and still must be voted on by the county’s Board of Commissioners — in fact cost about $123,000, according to a contract approved by the board in February.

But not everyone hates them.

To read — and see — more about the potential new logo and slogan, what they represent and what officials think about them, read the full story on myAJC.com.

In other Gwinnett news:

It happened at an extended-stay motel in Gwinnett County.

About the Author

Before taking over the AJC's Sports Daily newsletter, Tyler Estep spent two years writing the A.M. ATL newsletter. A Gwinnett County native and University of Georgia graduate, he has been with the AJC since 2015 and previously worked as a reporter on the breaking news, hyperlocal and local government teams.

Follow Tyler Estep on twitter
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