Metro Atlanta
Metro Atlanta

Gwinnett approves new logo and slogan

January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)
January 17, 2017, Atlanta - The array of names on the front of the round desk in the Gwinnett County Justice Department’s auditorium in Atlanta, Georgia, on Tuesday, January 17, 2017. (HENRY TAYLOR / HENRY.TAYLOR@AJC.COM)
By
Oct 17, 2017

Gwinnett’s  Board of Commissioners voted Tuesday afternoon to formally adopt a new logo, seal and slogan for the county.

The new branding created by architecture and design firm Perkins+Will was first presented to officials (and to the public, via media reports) last month. The logo is a circle with colorful, "kaleidoscopic" shapes overlapping inside, and the seal is that same shape with the words "Gwinnett County," "Georgia" and "Established 1818" wrapped around it.

The slogan, a favorite target for online detractors, is "Vibrantly Connected."

The new Gwinnett County logo (left) and seal (right, in black and white).
icon to expand image

While county officials have expressed support from the get-go, many Gwinnett residents weren't fans of the new branding. The Atlanta Journal-Constitution's first article on the new designs garnered hundreds of online comments, most of them negative.

Read the full story at myAJC.com.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in Gwinnett politics. Subscribe to myAJC.com.

In other Gwinnett news: 

A preliminary report is giving a first glance at what the pilots told federal investigators about the crash.

About the Author

Before taking over the AJC's Sports Daily newsletter, Tyler Estep spent two years writing the A.M. ATL newsletter. A Gwinnett County native and University of Georgia graduate, he has been with the AJC since 2015 and previously worked as a reporter on the breaking news, hyperlocal and local government teams.

Follow Tyler Estep on twitter
More Stories

Keep Reading

Joe Rich had moved to 3935 Paces Manor 2.5 year ago. on Tuesday, Sept. 22,2009, he was trapped at his house with no way out - but a boat. He has been ferrying various things back and forth and is surprised he still has power. Vinings residents were dealing with a major flooding issue Tuesday, as the Chattahoochee River made its way along the banks near Paces Ferry Road. Many residents with upscale homes were hit hard, some for the second time since an earlier post millennia flooding episode. Since early Monday, seven lives have been taken and several other people remain missing. The record-setting rains also have closed schools and roads and have left people stranded in their homes. The river's level near Vinings was at 27.36 feet before daybreak Tuesday after cresting at 28.1 feet overnight. Flood stage is 14 feet, and anything above 20 feet is considered "major" flooding. (Photo: John Spink, jspink@ajc.com)

FEMA must face Atlanta flood repair lawsuit after approving just $200 of $1.2M aid

The Federal Emergency Management Agency must face a lawsuit by the city of Atlanta after approving only $200 of the city’s request for $1.2 million in flood repair costs.

‘Jailbnb’ and a missing dino: Atlanta’s biggest April Fools’ jokes this year

2h ago

Federal judge hands Georgia a win in Lake Allatoona ‘water wars’ case

A federal judge sided Monday with Georgia in a "water wars" fight with Alabama over use of their shared water supplies to serve Atlanta’s growing suburbs.

The Latest

Numerous Atlanta area businesses and agencies posted jokes on social media to mark April Fools' Day on April 1, 2025.

Credit: marekuliasz

‘Jailbnb’ and a missing dino: Atlanta’s biggest April Fools’ jokes this year

2h ago

Federal judge hands Georgia a win in Lake Allatoona ‘water wars’ case

FEMA must face Atlanta flood repair lawsuit after approving just $200 of $1.2M aid

Featured

Former CDC employee Barbara Marston (right) protests the recent firings and budget cuts at the Centers for Disease Control and Prevention in Atlanta, Georgia. Tuesday, April 01, 2025 (Ben Hendren for the Atlanta Journal-Constitution)

Credit: Ben Hendren

Mass layoffs underway at Atlanta-based CDC

Public health experts say the CDC cuts could represent generational damage to health research and the elimination of infectious diseases.

2h ago

Falcons owner Arthur Blank discusses his hourlong phone call with Kirk Cousins

1h ago

Police, family want answers after death of Atlanta rapper Young Scooter

57m ago