Coca-Cola spent more than $2.9 billion on advertising in 2010

Coca-Cola Co. didn't become the master of one of the world's biggest brands by being stingy.

The company said it incurred more than $2.9 billion in advertising expenses last year, up 4.5 percent from nearly $2.8 billion in 2009. The figures on print, radio, television and other advertisements were disclosed in an annual filing with the U.S. Securities and Exchange Commission.

"The increase in advertising expenses reflected the company's continued investment in our brands and building market execution capabilities," Coca-Cola said in the 175-page filing.

A year before, advertising expenses fell about 6.7 percent from $3 billion. The company said a major cause of that decrease in 2009 was a shift in its marketing and media spending strategies. It spent more marketing dollars on in-store promotions, loyalty points programs and point-of-sale marketing.

Get the news faster! Follow the AJC's coverage of Coca-Cola on Twitter.

About the Author

Jeremiah Mcwilliams

Federal agency listed 443 properties for ‘disposal.’ It pulled them hours later

The federal agency that oversees the government’s real estate portfolio on Wednesday took down from the web a list of hundreds of office complexes it deemed “non-core assets."

Federal government could sell its largest office buildings in Atlanta

Shortly after kickstarting its return-to-office campaign for public employees, the federal government announced its looking to sell scores of office buildings it owns.

Five things to know about Georgia gunmaker Daniel Defense

The founder of Daniel Defense was invited by U.S. Rep. Mike Collins, R-Jackson, as a guest to President Donald Trump’s Tuesday night address to a joint session of Congress.

The Latest

Credit: Miguel Martinez-Jimenez

Federal agency listed 443 properties for ‘disposal.’ It pulled them hours later

Federal government could sell its largest office buildings in Atlanta

Five things to know about Georgia gunmaker Daniel Defense

Featured

Credit: Arvin Temkar/AJC

Lucy McBath makes opening move in 2026 race for Georgia governor

The Democratic congresswoman launched a committee that allows her to start raising campaign cash. Allies say a full-scale campaign could begin in weeks.

Georgia inches closer to statewide school cellphone ban

The statewide ban would affect more than 1 million kids in grades K-8 who attend public schools.

Federal agency listed 443 properties for ‘disposal.’ It pulled them hours later

The federal agency that oversees the government’s real estate portfolio on Wednesday took down from the web a list of hundreds of office complexes it deemed “non-core assets."